The Placerville News Co is a long-standing, family-owned business located in the historic Shelly Inch Building in Placerville, California. As the fourth oldest business in the state, it has had the opportunity to serve multiple generations of customers, whom it views as an extension of its family. The store has adapted to the changing needs of its customers over the years, offering a variety of products including hunting and fishing supplies, sporting goods, Schwinn bicycles, Kodak cameras and film, and, at one time, being Placerville’s only toy store. Today, it offers magazines, newspapers, office supplies, art supplies, maps, Camille Beckman products, Yankee Candles, Melissa and Doug toys, gifts, cards, sheet music, and books, including those from local authors and those specializing in history and nature. The store also provides special orders and free gift wrapping. Recently, the Placerville News Co has partnered with Hallmark to bring a Gold Crown store within a store to Placerville, offering a full line of greeting cards, collectibles, stationary, gift wrap, and keepsake ornaments. In addition, the store has added a music counter, featuring a large selection of guitar strings, picks, drum sticks, reeds, and sheet music. The Placerville News Co values superior customer service and has received recognition from the California State Legislature and the City of Placerville, as well as awards for being the best gift store and for its contributions to the community. The store is currently run by the third generation of the Duffey family, with assistance from part-time employees. It offers a unique shopping experience to its customers.